Forkbeard Helping You Navigate AI Change
As the VP of an 800-strong agency, I have a front-row seat to see and steer the emerging patterns and trends around AI. I use my 25+ years of deep technical and operational expertise to provide strategic consultancy, insights and advice to organisations across the world.
AI is beginning to fundamentally reshape how we work. We are at a moment of transition — a moment of reflection in the calm before the storm — but soon the ripples of speculation will become deep waves.
It is a moment full of new opportunities. But stepping into change and the unknown is deeply uncomfortable. I want to help: I want to look beyond the breathless hype bandwagon, beyond the endless promotions & monetisation, to see the real patterns, the real value & the real opportunities emerging.
There’s no “do this one thing” or “this is insane” nonsense here. Through the lens of decades of experience, I want to explore this changing landscape with you.
No hype. No fluff. Just weekly articles.
So if this sounds interesting, jump aboard and we can try and navigate the coming waves together.
Forkbeard is thoughtful AI commentary for leaders navigating change — pattern-spotting, not prediction. It isn't news, tool reviews, or reactive journalism. No breathless hype, no "this changes everything" nonsense.
Who it's for
C-suite leaders worried about competitive positioning. Agency owners questioning their business model. Practitioners wondering how to adapt.
The approach
No paywall, no upsells. Helping you to navigate AI and building our understanding together.
Let me help your organisation create success with AI.
I work with enterprise teams to cut through the AI noise and build strategies that deliver success. No hype and instant fixes — just clear-headed thinking grounded in decades of digital delivery.